MADELINE BENSON’S PORTFOLIO
Affinity Course Feature Video
Video Production
Worked with the two brands to identify the story to be told about this initiative. Directed the process from pre-production to release. Provided guidance to the clients on how best to release the videos to reach the desired audiences.
WOMEN'S ROCK GUIDE COURSE
AMERICAN MOUNTAIN GUIDES ASSOCIATION x THE NORTH FACE
Organizational Event Production
Communications Strategy/Implementation & Production
Served as communication lead for the denomination when their annual event had to become virtual due to the COVID-19 pandemic. Created and released materials, worked with leadership to develop rules of procedure for a virtual context, acted as producer for all aspects of the event.
Public Database of Organizations
Web Design & UX
Worked with denominational leadership to convert a long-standing hardcopy process into a digital workflow to allow greater accessibility and organization. Built the structure with considerations of how it can best be used by multiple stakeholders and adjusted as additional needs arise.
Rebrand of Annual Series
Design & Branding
Created concept, produced, and distributed video series for client. Aligned branding with style and needs of the client and their partner.
Ethnographic Study of Immigrant’s Experiences
Academic Research
Undergraduate distinction work including literature review, ethnographic methodology, and report of findings.