Pro Ski Tour Tips Series
for AMERICAN MOUNTAIN GUIDES ASSOCIATION x GORE-TEX x CalTopo
DELIVERABLES: Series Videos | Social Cuts
The American Mountain Guides Association approached us with an idea of creating an episodic social media series in collaboration with two of their brand partners, CalTopo and GORE-TEX. They wanted to involve both brands in a ski-centric series.
We worked with all the brands involved to identify what they wanted to highlight about their products and how we could best show them visually in the winter environment. We created the concept, wrote the script, and chose the interview location, as well as the ski touring locations. By using “Jake the Ski Guide”, we incorporated the AMGA and demonstrated all three partners in authentic application of their various brands.